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We take trades against any of our watches!!! We also buy watch packages!!

In recent years, Zenith has been working hard to make its presence felt in the world of vintage cars and motorsports, partnering with the Tour Auto, the Hero Cup, the Sportscar Vintage Racing Association, and a handful of other classic car events. Its decision to partner with Land Rover therefore seems in some ways like a natural extension of that effort, though it’s also the first time its partner is an actual modern car manufacturer. The result is a pretty special watch that manages to tick a lot of boxes on its own, partnerships and marketing aside.

To inaugurate this collaboration, Zenith chose to create a modified version of the standard 42mm El Primero 36,000 vph, which is of course powered by the automatic El Primero 400B chronograph movement. This is far from the first time Zenith has utilized this basic model for creating a special edition – in fact, just earlier this year Zenith introduced the El Primero 36,000 vph Classic Cars, a limited edition with a new dial.

For the El Primero Range Rover Special Edition, Zenith has created a 42mm ceramised aluminum case – a nod to the chassis of the Range Rover. The pushers and crown are finished the same way, and the theme is followed through right onto the dial, which is dark grey with an evenly brushed finish. 

An interesting anecdote that ties both companies together is the historical significance of the year 1969, which was marked by the introduction of Land Rover’s first luxury SUV, the Range Rover, as well as Zenith’s El Primero chronograph movement. This year’s special edition houses the latest version of that movement, the El Primero 400B, which is a high-beat (5 Hz), column-wheel chronograph, with a 50-hour power reserve.
In terms of design, this is one of the more straightforward collaborative pieces from Zenith – we’ve been accustomed to more elaborate dials from the manufacture recently, including that of the El Primero Chronomaster For The Rolling Stones. But even when there’s been a concerted effort to create a watch that, in the words of Gerry McGovern, Land Rover’s Chief Design Officer, is “simple and unfussy,” traces of the partners’ identities have been left front and center on the dial, with a small “Range Rover” signature under the “Zenith” signature at 12 o’clock. The all-black case and brushed dial are really nice and there are a lot of people who would likely be interested in owning such a watch, especially with a legendary movement like the El Primero inside.

Now, I understand why a collaboration partner would want specific, visible co-branding and they’re not wrong to want it, particularly when the collaboration is part of a longer relationship – I don’t know how big this one actually is, but we’re told by Zenith that this watch is the beginning of “an exceptional long-term partnership,” and Zenith’s press release for this watch hints at future products.

Absolutely Gorgeous Zenith Chronomaster El Primero Range Rover Special Edition Chronograph! Just incredible to view in person & the movement is just Stunning! And as nice as the movement view is, its the dial that is truly incredible…listed as grey, its more anthracite…depending on light and angle, it can be black, blue, grey or a combo of those colors! A Complete Zenith Range Rover Special Edition box set with everything you see in the pictures! Awesome Black Ceramic Case and in addition to the unworn Zenith Blue/Black Rubberized leather strap and black steel deployment buckle, I included a super cool Custom Brown/Tan leather Racing strap that really sets this watch OFF! Actually even nicer in person than in the pictures if that is possible!


BRAND: Zenith

MODEL: Chronomaster El Primero Range Rover Special Edition Chronograph

MOVEMENT: Automatic – Swiss el Primero 

CASE: Ceramic

CROWN: Push/Pull crown

SIZE: 42mm

LUGS: 22mm

DIAL: Black/Grey Dial

BEZEL: Non-rotating

CONDITION: Pre owned – As-New Condition!

BOXES/PAPERS: Yes/Yes: 100% Complete Zenith Range Rover Box Set – Everything you see in the pictures! 


STRAP/BRACELET: – 2 – Original Zenith Blue/Black Rubberized leather strap with Zenith Black Steel deployment buckle (unworn) & additional Custom Brown leather Racing strap with Steel buckle.


Trades welcome!!


We buy similar watches…large packages as well as one at a time. We also take trades against any of our watches…

Let us know what you have in your collection!! I consider all watches in trade! Please upload pictures and include details of your trades through my Trade/Buy tab at the top of my homepage.